After an amazing time seeing all our furry friends last year, we’re excited to return to Crufts 2017, with even more pet-acular deals across our most popular ranges this year!

That’s not all we’ll have up our sleeves though as, back by pup-ular demand, we’ll be launching an even bigger and better version of our famous #ChuckitChallenge photo competition during the show, which could see the winner ‘walkies’ away with a top prize of a dog-friendly holiday for sending us their snaps!

Allowing the staffy student to become the master, the fur-tastic comp will be judged by the top dog from last year’s challenge, Tilly, and owner Nikki who walked away with the top prize in 2016 – and they know just what it takes to win the coveted Chuckit! Challenge crown.

If you think your dog has what it takes to be our next champ, simply submit your dog’s most impressive action shots with their favourite Chuckit! toys to our Facebook and Twitter pages, using the hashtag #ChuckitChallenge. From there, the reigning Challenge Champions Nikki and Tilly will select their three furry favourites to go through to a public Facebook vote later this year.

Giving you all the tools you need to capture your pooch’s best playful poses, we will also be releasing our first ever ‘Chuckit! Challenge Deal’ of products, including a Sport Launcher, Ultra Ball and Max Glow Ball, which is selling at a special price on our stand throughout Crufts!

Of course, we will also be bringing along our famous fetch-tastic range of flyers, Rugged toys, balls, launchers, tug toys and much, much more, which will be available at special Crufts prices to really get your dog’s tail wagging.

So to be the fur-st to hear the details and submit your entries, or scoop yourself a ‘top dog’ deal on our full range of toys, come and chat to the friendly Chuckit! team on stand 1-16 anytime during the show.

We can’t wait to see all of our four legged fans there – and don’t forget to send us your pictures and tweet us throughout the event at @ChuckitUK! 


By entering the Chuckit! Challenge, you confirm that you have read these Terms and agree to be bound by them. 


  • Entry is open to residents of the United Kingdom aged 18 years or over unless otherwise specified.
  • Employees of Chuckit!, Pedigree Wholesale Limited and any associated group companies and their immediate families are ineligible to enter. Any such entries will be invalid.
  • The closing time for entries is Friday 9th June 2017, 11.59pm GMT. Any entries received after this time will be disregarded.
  • Entry to the competition must be by the applicable method and in accordance with the deadlines as indicated below.
  • No bulk, automated, machine assisted, third party, syndicate or other group entries will be accepted.  We shall disqualify any entries which, in our reasonable opinion, appear to have used any of these entry methods.
  • Entrants agree that if they are selected as a finalist, their image will be put forth for a public vote on Facebook to decide the overall winner.
  • Entrants agree that Twitter entries can be uploaded and shared on Facebook, and vice versa.
  • Entrants agree that by entering, they are happy to have their pictures and videos shared across Chuckit!’s social platforms, website and blog.
  • In entering, entrants agree to participate in press and PR activity, photoshoots and interviews related to the Chuckit! Challenge as required by Chuckit!.


  • Entry is by Twitter and Facebook only.
  • To enter, individuals must upload a picture of their dog playing with a Chuckit! toy to Chuckit!’s Facebook page or to Twitter using the hashtag #ChuckitChallenge. Entrants must ensure that their profiles are public.
  • The judges will choose the three finalists on Monday 12th June 2017. The competition will then become open to the public for voting. The finalists with the most public votes by the closing date will win.


  • Any entries which are incomplete, incorrect, incomprehensible, or not received by Chuckit! by the due deadline will be void.
  • The winner must claim their prize by Tuesday 1st August 2017 9pm or another winner will be selected.
  • In the event of any fault, mistake, misunderstanding or dispute concerning the correctness or acceptability of any answers given by entrants, or the operation of any part of the competition the decision of Chuckit! shall be final and no correspondence will be entered into.
  • Valid entries must not show or attempt to show competitor products to that of Chuckit!


  • Chuckit! will use last year’s winners Nikki and Tilly to choose three entrants to be shortlisted.
  • Chuckit! will open voting via the Chuckit! Facebook page where the public can vote for their favourite finalist to be the winner.
  • Two runners up will be entitled to the prize of a dog hamper.
  • The top prize will be a £1000 dog-friendly holiday.
  • The winner will be notified on the date the winning entry is selected, Monday 31st July 2017, and will be given until 9pm, Tuesday 1st August 2017 to claim their prize. Failure to respond within the specified time period may result in forfeiture of the prize and another winner may be selected. However, Chuckit! will make reasonable efforts to contact the winner to ensure this does not happen.
  • Chuckit! accepts no responsibility for any costs associated with the prize that are not specifically included in the prize.
  • Prizes cannot be exchanged for a cash, voucher or product equivalent.


  • In the event that any entrant does not, or is unable to comply with these Terms and Conditions or the Competition Information, Chuckit! shall be entitled at its sole discretion to disqualify such entrant, without any further liability to such entrant. Entrants must comply with any directions given to them by Chuckit! including in relation to any and all relevant laws, rules and regulations.
  • These Terms shall be governed and construed in accordance with the laws of England and Wales and you and we submit to the exclusive jurisdiction of the Courts of England.
  • Chuckit! reserves the right to withdraw or amend any competition as necessary due to circumstances outside its reasonable control.


For any queries regarding the running of this competition, please contact spottydog communications on spottydog communications are acting on behalf of Chuckit UK, Pedigree Wholesale Ltd, Pedigree House, Gamston, Nottingham NG2 6NQ.